Meme coins are cryptocurrencies based on internet jokes and memes. Designed primarily as a joke and not as a serious means of financial transactions, these digital currencies work their way to prominence through Reddit communities and increasingly the endorsement of celebrities. The most well-known of them can be found in Dogecoin, which was "created as a joke."
But meme coins are a very high-risk investment:
Most of them lack worth or are really just for fun.
They’re extremely volatile — prices can soar or turn in the same day.
Most of them have unlimited supply, so inflation can happen.
Many are scams or being gamed by a small number of big holders.
A few lucky investors have made money off meme coins, but most people end up losing their investment. Experts have repeatedly cautioned that purchases of meme coins should be considered gambling, not serious investing.
The two biggest meme coins in the crypto space are Dogecoin (DOGE) and Shiba Inu (SHIB). Here’s what sets each apart:
Dogecoin (DOGE)
Original meme coin: Launched in 2013, Dogecoin set the standard for meme-based cryptos.
Celebrity endorsement: DOGE has received wide exposure due to celebrity endorsements, most notably by Elon Musk, who has called it "the people's crypto."
Community impact: The Dogecoin community is known for its active presence on the internet and engagement in charitable efforts. (It's actually very sweet.)
Shiba Inu (SHIB)
Ethereum compatibility: SHIB is an ERC-20 token built on the Ethereum blockchain and is compatible with decentralized exchanges and NFTs.
Challenger in the market: Shiba Inu was launched in August 2020 and has been touted as the most significant competitor to Dogecoin and as the "Dogecoin Killer."
Quickly rising in markets: After it was launched, SHIB experienced a massive increase in price and hit its peak during October 2021.
Vibrant ecosystem: The SHIB community has worked hard in developing its DeFi infrastructure.
In 2024, both coins saw significant growth — Dogecoin recorded a $0.41 (334.40% YTD return) high, while Shiba Inu soared to $0.00002906 (166.93% YTD return). But, with both headwinds as of Jan 30th, 2025, analysts are warning of a potential "bubble" in meme coins.
As for the difference, Dogecoin provides somewhat more stability through its established presence, whereas Shiba Inu provides better potential gains with a higher risk. Both coins lead their market segment, with Dogecoin (DOGE) holding its place as the most popular meme cryptocurrency.
Meme coins have been around for a while now, and conventional wisdom has always warned us away from them, saying they’re really dangerous, heavily speculative, and so unlikely to lead to long-term profits that it’s almost not worth considering.
Until 2025, the inclusion of meme coins in a long-term investment portfolio would have sounded ridiculous. But one event in January overhauled the investment world’s perception of these digital assets.
Meme coins and the Trump presidency
The unexpected launching of a meme coin by then-US president Donald Trump mere days before his inauguration on January 17 marked this historic moment. By the time that people woke up the next morning, however, the legitimacy of this new cryptocurrency was still in question.
In the immediate aftermath on social media, the Official Trump meme coin ticker: $TRUMP hit a $10 billion valuation in two days. A subsequent Melania Trump meme coin debut hit a $1.5 billion valuation. Even with strong price correction, the Trump meme coin is still the 25th largest crypto in the world by market cap, worth a hefty $6.5 billion. It's second only to Dogecoin (CRYPTO: DOGE) and Shiba Inu (CRYPTO: SHIB) when it comes to meme coins.