Bolder Money Moves with Amy Schultz

 combines personal money coaching with the resources you need to build wealth and reach your financial, and life goals faster.

Amy Schultz is the Co-Founder and Head Coach of Bolder Money, a company on a mission to close the gender wealth gap. Amy’s team of Money Coaches helps women build wealth, feel financially confident, and use their money to design the lives they want. Amy is passionate about helping people gain a deeper understanding of the unconscious behaviors, patterns, and beliefs around money that prevent them from building the life they love.

Eve #WealthWednesday Highlight 60: Amy Schultz, Co-Founder & Head Coach - Bolder Money

Can you share a bit about yourself?

I started my career in corporate financial risk management but transitioned to money coaching after recognizing the need for more compassionate, approachable financial help. Bolder Money was founded by myself and Sid Singh to help those who have been left behind by standard financial services, which were not built for women or minorities. We work with clients all over the U.S. to help them level up their financial lives with money coaching. 

Our clients are paying off debt, building savings, and working on their money mindset, too. We want to help them develop a relationship with money that increases their confidence in earning more, investing, and making choices about money from a holistic view of what’s best for them. 

What was your first investment?

My first investment was selecting my 401k allocations when I was in the corporate world. I remember selecting the recommended target date fund for my investments and just feeling okay, like I didn’t need to obsess over it or worry. Even now, my philosophy is focused on the long-term and not worrying about the in-between. Set it and forget it. I definitely don't look at my apps very often right now because of what’s going on with the market; I don’t want to get caught up in the noise and have it affect my emotions.

My favorite investment, which is more exciting to me, was when I hired my first coach as an entrepreneur. That was an investment in the lifestyle that I want: to solve big problems and have an impact on the world. The return on that was huge, not only in how I feel but in what I’ve been able to build.

How/why did you get into your space? 

It all comes back to the financial pain that I experienced. When my first son was born, I had $30,000 in credit card debt, $50,000 in student loan debt, and no savings other than my 401k, despite having made a very good salary for a long time. His birth was traumatic, to the point where I ended up on life support. I needed more time than I was given to heal but hadn’t planned for that, so I had to go back to work despite not being physically or emotionally ready.

I remember crying in the little nursing room while pumping, and trying to figure out how I got here, unable to afford the physical and mental health care that I needed. That’s when I started researching women and money, thinking I must not be alone. I definitely was not; many women are stuck in unhealthy situations because of money. We haven’t been given the tools, education, and confidence we need to do better. The more I read, the more I realized how many problems could be solved by giving women more money, and more financial confidence. So, I took a leap. I emptied my 401k, stayed at home with my son for a little bit to gather my thoughts, and then launched my first business coaching women around money.

What role do you play in the wealth space and why is it important?

Bolder plays a pivotal role in the wealth space: we act as the intermediary for women who earn money but haven’t been able to invest it and build the wealth they deserve, the wealth it takes to break generational cycles. We help these women consider themselves powerful users of money.

51% of women live paycheck to paycheck. That means they have no savings for an unexpected emergency and are likely using credit to pay for unplanned purchases. We see women every day who earn between $75,000 to $150,000 and have tens of thousands of dollars in credit card debt, just from supporting their lifestyles. At some point, they experience the pain of not having savings when they need them or recognizing that their debt is holding them back, and they want to break that cycle. Education about investing isn’t enough of an answer for these women, but that’s oftentimes all they see when they search for help. It can be very overwhelming and feel hopeless. 

Bolder Money is a safe space to address their needs and help them get out of these cycles where they have limited options on what they should do with their money. We help them get out of debt, be intentional about spending, and for them to fall in love with the feeling of holding onto their money so they can watch it grow. That’s a big piece that’s missing.

In addition to paying off debt and building savings, women take bigger risks in their careers when they feel more secure financially. They start businesses. When women have more money, they are more likely to make choices that are based on what they want to do in the world, the impact they want to make, and what matters to them. That’s why we came to be Bolder. We found that with the work that we’re doing, we’re enabling women to make bolder choices for their lives.  They’re breaking generational cycles, leaving toxic workplaces or relationships, and advancing to leadership roles. When women have money, that's what's possible.

What do you believe is the most exciting thing you’ve learned and want others to know?

One of the most important and exciting things we found is bringing back the mindset piece and the relationship with money. Two people can go through similar situations but depending on what they learned, the way they carry that story about what they think and believe about money impacts their decisions.

One of the first things that our coaches do with clients is to ask questions like “What has money been like for you?”, “What have you experienced and why?”. We talk about money from an emotional lens. It’s validating for the clients and it also takes the pressure off, so they can think that there isn’t something wrong with them, they’re just going to unlearn the way they were handling money. It makes them feel they have a chance and they do belong in the financial world after all.

Another thing that is important to a lot of people in general, not necessarily just for women, is looking at their numbers and understanding where their money is going. Knowing the answers to these questions: What am I spending on, what category? How does this make me feel? Do I feel guilty because I spent on this? Did I make this choice out of emotion instead of something more rational? They start to take back that control. It’s not about being restrictive, it’s about saying “This is what my values are”, “This is what’s important to me”, and “This is where my money is going.” When we do it from that emotional perspective, it makes a huge difference. That’s where we see a lot of progress.

Is there a person or a company that’s inspired you?

A lot of companies and people that inspire me are those who are working to get equitable representation for women in specific industries. 

Bolder partners with organizations like or Women in Innovation for this reason.

AnitaB is a global organization that advocates for career advancement for women in tech. We talk to their members about topics like equitable pay and using the money you’re earning to build the life you want. 

When women have roles in companies, when they’re in leadership, when they’re in politics, and when they show up in these spaces- it gets better for everybody. Not only do the companies perform better but there are a lot of beneficial societal impacts. That’s where I get inspired when other women are in this fight and they get it.

What makes a good or ideal coach? Are there any specific pieces of training that your coaches have and what advice would you give to someone getting started?

What makes the best coach is somebody who can make a client feel safe and held on a clear path to where they want to go. Helping clients look at their own limitations, what they might be holding back, and facilitating internal change. Our coaches are trained to ask the right questions, help clients think through financial decisions, and help them learn how to advocate for themselves and take action. It has to be a combination of mindset and action. 

There’s a lot of training out there that I and our coaches have done that has been amazing. The Money Coaching Institute is where they specifically coach on the behavioral side of money. I had coupled that with Financial Coach Academy by Fiscal Fitness Phoenix where they look up the practical side of money, how you hold somebody accountable, and how you keep them moving along.

A great space for anybody who wants to get started is to go to They have a membership, a bigger certification, and small money management essential courses. There are so many resources out there for coaches. 

The best thing to get started is to understand who you want to help and why? Why is a certain person your ideal client? What is the impact you can make on this person’s life?

What are your thoughts on Money Coaching Certification or becoming a Registered Investment Advisor (RIA)?

We don’t give investment advice. As we move forward and look at relationships with advisors in different platforms or apps, we will become an RIA. We naturally help women use products/platforms up to the point where they feel more confident and have money to meet their goals.

What we’re doing right now is coaching on the starting points. Things that help you prepare to set money aside and to have the ability to invest. We hear from our clients often that investing is important to them so as we grow, we increase our content library and knowledge base.

The most important thing we found out is to be able to get somebody to a point where they understand what it takes to build wealth for themselves in their specific lifestyle. A lot of times. That’s not something a certified planner or financial advisor does. That’s where we come in, we become a roadmap for them. How do they get from where they are to be able to invest, how to use a certain money platform or app, or join a membership.

How can we stay in touch?

If you heard something that resonates with you, you can join our community by going to That’s the community itself to join us for free. We have live masterclasses, Q and As with our money coaches and financial experts, and a resource library. You can also sign up to work with a coach at .

We are also pretty active on Instagram at We’d love it if anybody can join the community, follow us, and become a part of this message. We need to spread it to as many women as possible. There’s a lot at stake based on what we talked about today.


DISCLAIMER: The thoughts and views expressed in this video do not constitute financial or investment advice.

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